The number of times your Short is shown in the Shorts feed. How often viewers watched a video after seeing a thumbnail. How many times your thumbnails were shown to viewers on YouTube through registered impressions. Traffic from direct URL entry, bookmarks, signed out viewers, and unidentified apps. You can see specific external sites and sources on the “Traffic source: External” card of the Reach tab. Traffic from websites and apps that have your YouTube video embedded or linked to. You can see specific search terms on the “Traffic source: YouTube Search” card of the Reach tab. Non-skippable ads never qualify as views in YouTube Analytics. Views from skippable ads longer than 10 seconds are counted if they're watched for 30 seconds or until they're finished. If your video is used as an ad on YouTube, you’ll see “YouTube advertising” as a traffic source. Traffic coming from a card in another video. You can see specific videos on the “Traffic source: Suggested videos” card of the Reach tab. Traffic from suggestions that appear next to or after other videos, and from links in video descriptions. Traffic from the shared audio results page found in the Shorts vertical viewing experience. Traffic from visual remixes of your content. You can see specific playlists that drove traffic to your videos on the “Traffic source: Playlists” card of the Reach tab.
This traffic also includes users' "Liked videos" and "Favorite videos" playlists. These playlists can be your own playlist or another creator's playlist. Traffic from any playlist that included one of your videos. Traffic from within YouTube that doesn't fall in any other category. Traffic from personalized notifications, email notifications,Inbox and digests. Traffic from notifications sent to your subscribers who turned on "All notifications" for your channel and turned on YouTube notifications on their device. Traffic from notifications and emails sent to your subscribers. Traffic from the Shorts vertical viewing experience. Traffic from content owner campaign cards. Traffic from your YouTube channel or other YouTube channels.
Traffic from the Home, subscriptions, Watch Later, Trending/Explore and other browsing features. You’ll see both on the “Traffic source types” card.
Traffic to your videos can come from either within YouTube, or from external sources. The YouTube search report shows you what terms viewers searched when they found your content. The playlists report shows you which playlists lead to traffic on your content. Learn more tips for using impressions and CTR data. The impressions and how they led to watch time report gives you a visual of how your thumbnail’s impressions led to views and watch time. Impressions and how they led to watch time The suggested videos report shows you which videos viewers watched from suggestions. The external report shows you the specific external websites and apps where viewers found your content. The traffic source types report shows you how your viewers found your content within YouTube and external sources. Note: Some reports may not be available on mobile devices. The key metrics card shows your impressions, impressions click-through-rate, views, and unique viewers. You can use the Reach tab at the video level in YouTube Analytics to learn how your audience finds your content.
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